Lowrance's SONAR products graphically display underwater
information (bottom contours and structure, schools of baitfish,
individual game fish, thermoclines, etc.) and are used primarily by sport
fishermen as fishfinders, and by recreational boaters as navigational and
safety devices. Its GPS+WAAS mapping products are used by boaters for
navigation to locate their positions precisely (to within 10 feet at
select WAAS coverage areas of the U.S.) and to record up to 1,000
waypoints (favorite spots) in a unit's memory and return to those
locations at any time in the future. The U.S. Department of Defense's
elimination of Selective Availability (SA) within its constellation of
satellites during 2000 instantly increased the worldwide accuracy levels
of Lowrance GPS products by 10-times. In combination with the more
recently installed Federal Aviation Administration's Wide Area
Augmentation System (WAAS), positional accuracy, particularly in the
southern hemisphere of the U.S., has been enhanced even more.
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With a notable increase in the number of
GPS-mapping instruments, Lowrance has also expanded its mapping software
product offerings.
A greatly-enhanced and affordable angler edge in new,
superbly-detailed electronic mapping with increased coverage, preloaded in
a choice of four regional plug-&-play map cards. Collectively, that's
coverage for 3,260 Americas premier inland fishing lakes with depth
contours, with over 480 lakes featuring Fishing Hot Spots data and detail.
Each card also features MapCreate™ Series-7 urban and rural land/water
detail including roads, highways, landmarks, cities, searchable
Points-of-Interest database, and much more, for near-and off-water
navigation. Each a big help on a 512MB MMC/SD memory card, that's an
incredible value. Compatible with most Lowrance models with memory card
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